Our Firm

Striving to provide unparalled services for the benefit of our clients, ProEquities, Inc. offer full service capabilities on a fully independent basis. ProEquities executed and clears general securities through Pershing Division of Donaldson, Lufkin & Jenrette (DLJ) on a fully-disclosed basis. Pershing has been in the clearing business for more than fifty years and has enjoyed a long and outstanding reputation for service.

Securities held in custody by Pershing for your account are protected up to a total of $100 millions per account or equal to the account balance. Of this total, Security Investor Protection Corporation (SIPC) provides $500,000 of coverage, no more than $100,000 of which may be in cash. The remaining $74,500,000 of coverage on securities applies when a SIPC member firm fails financially and is unable to meet obligations to securities customers, but it does not protect against losses from rise and fall in market value of investments.

ProEquities is a wholly-owned subsidiary of Protective Life Corporation. We enjoy the stability of a $12 billion NYSE corporate parent, yet the autonomy of independence without proprietary constraints.